The Internet has changed everything. With one click of the mouse you can apply to hundreds of jobs, but so can everyone else.
While it is easier to apply, it is much more difficult to stand out.
And it is more difficult for companies to choose the right one, so the way they view and sift applications has also changed.
Because just as machines have helped with applications, they are also doing a lot of the selection. Programs that look at relevance, experience, character, stability and many other factors. Sifting began with simple pre-qualifying questions, but now some recruiters use sophisticated readers to scan application letters and CVs against specific criteria. Scary.
As we go increasingly mobile, recruitment decisions are now being made on mobile phones and iPads rather than paper. So you need to ensure your CV will stand up to scrutiny and out from the crowd when viewed in these new formats.
So, what can you do?
First of all, read the advertisement carefully. What is the company looking for? Look at your CV, especially the “profile” section. Savvy applicants now make sure this profile matches almost exactly what is requested in the advertisement.
This is not for the benefit of humans, who rarely read profiles, but for computers who never tire of them.